I’ve never really understood fully what they mean when you buy juice that’s ‘from concentrate’. However, after watching a very interesting video on the One Show, I finally know, and it all seems a bit unnatural to me!
So basically, oranges are picked in Brazil (or somewhere like that) and can be formed of up to 85% water. So to save money on shipping costs, the manufacturers suck all the water out and ship over just the orange juice. Then, when it gets to the sunny shores of England, the water is added back to the juice in a factory somewhere.
Think I’ll be concentrating on 100% natural OJ from now on!
 |
This post was written by Warren Nash on February 17, 2010 |
Just to play devils advocate, surely concentrate takes less fuel to transport that whole oranges…?
That’s what Sainsbury’s have written on their orange juice cartons!